Mission of journalists from Saudi Arabia to visit the facilities of the Spanish Beef Industry – Wonderful Beef

Mission of journalists from Saudi Arabia to visit the facilities of the Spanish Beef Industry

21 January, 2019

During the last week of January, a group of six journalists from Saudi Arabia will be travelling to Spain to visit the most modern beef manufacturing facilities of the country.

Under the patronage of the European Union and the “What a Wonderful European Beef” campaign, the Agro-food Inter-professional Organization of the Spanish Beef Industry (Provacuno) has invited the journalists from Saudi Arabia to discover the installations of Cooperativa de Ivars, Antonio Aloy, Alma Meat, El Encinar de Humienta and Los Norteños. All these are specialized in breeding and processing beef meat.

The objective of this initiative is to get visibility of the quality and benefits of the European and Spanish beef meat in the Saudi market and therefore increase the volumes of exports of European beef to Saudi Arabia.

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