Hundreds of Hong Kong and mainland Chinese importers, distributors, restaurant managers, supermarket chains, chefs, media and many more have attended the booth of What a Wonderful European Beef! located at Hall 3-B of Hofex in Hong Kong.
Provacuno, Spanish beef promotion organization in charge of developing this European Campaign, has been present during 4 days at Hofex where they could meet with many Hong Kongnese and Chinese professionals interested in European beef in general and Spanish beef in particular. Provacuno could share with them the uniqueness and characteristics of the European beef.
During exhibition, attendees, both professionals and general public, had the opportunity to taste European beef cooked by a famous Spanish Michelin Starred chef, Juan Luis Fernandez, who knows how to fusion European beef with Asian ingredients. Every day, the chef was doing 3 cooking shows at the booth during which he showed to the public three different recipes using a mix of Spanish beef and Asian ingredients.
Visitors showed a high interest in European and in particular Spanish beef as a growing number of Asian consumers are paying more attention towards food safety and animals feeding. European beef meets the highest standards for both, food safety and animals feeding which makes it very suitable for this Asian public.