In the framework of the European Program “What a Wonderful European Beef!”, PROVACUNO has invited 6 importers from Hong Kong to come to Spain, in order to show them the European Beef Industry.
During their stay in the country, which began on the 14th and finished on the 19th, the guests have visited several companies of reference for the beef industry. These trade visits were aimed at showing the guests why, nowadays, the European beef is one of the best in the world.
Thus, they have learnt about the European Production Model, which is unique, and have witnessed the importance of the traceability and food security, key factors to guarantee the good quality of the products.
In addition, they have also been invited to the fair Meat Attraction, which was held in Madrid between the 17th and 19th September, one of the biggest fairs for the beef sector.