Inbound Promotion Mission with beef importers from the KSA – Wonderful Beef

Inbound Promotion Mission with beef importers from the KSA

30 September, 2019

This September, a group of 5 meat importers from the KSA have been invited by PROVACUNO to visit some beef manufacturing facilities in the country. This activity, which is part of the “What a Wonderful European Beef!” campaign, is aimed at promoting the European Beef in the KSA.

This way, between the 14th and 19th September, the guests have visited several beef factories, slaughterhouses and feedlots throughout the Spanish geography, where they have learnt the importance of issues such as the animal welfare and sanitary control, which, in the end, make the European Beef unique, for both its quality and security.

Besides, as a culmination of the trip, the guests have also been invited to visit the Fair Meat Attraction, held in Madrid between the 17th and 19th September, a key event for the beef industry.

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