PROVACUNO’s visit to the KSA
The Spanish beef association “PROVACUNO” had a remarkable presence in the KSA this year. Its activities started with a press event held on the 10th November. A large number of social media influencers, local bloggers and chefs were there to attend and taste the high quality of the European beef. The event started with a brief presentation about “PROVACUNO” history explaining and clarifying in detail when and how the association started and the policy they follow to assure the best quality of the beef. The Michelin star chef Kisko Garcia led a live showcooking, were he served different recipes made with the best European beef. In general, the event was very entertaining, with the taste of the beef and the presentation of the interprofessional. Besides, the chef Kisko Garcia amazed the audience with his outstanding skiles in cooking, which exceeded all the expectations of all the people attending the event.