The European Beef Conquers The EUA Market
“What a Wonderful Beef” promotion program is making great progress in positioning the European Beef as an alternative of high quality and halal compliance products for the UAE market.
Among the actions planned for this month, on the 6th of November there was a very successful tasting & cooking demonstration for Media and Bloggers conducted by Chef Kisko García and his team from the Starred Michelin restaurant el Choco in Cordoba (Spain).
The demonstration consisted in three recipes fully elaborated in front of the audience with the explanation about the cooking and, of course, with the beef as the star product. The top media groups were represented in the event with the assistance of Hotelier Middle East, Caterer Middle East , Mediapro, Mediaquest – Lifestyle , and some bloggers like @CookingwithZahra or @letstalkfooddubai.
After the tasting, the Chef conducted a Masterclass session for 25 students of ICCA – International Center of Culinary Arts, one of the most prestigious Hospitality Academy in the Middle East with headquarters in Knowledge Village Dubai and in process of expansion to Saudi Arabia and other neighbor countries.
Besides, on the following day, there was a Cocktail dinner – Reception at the Spanish Ambassador residence. H.E Antonio Alvarez Barthe, who is supporting the program by hosting this dinner, which was served by the Chef Kisko García and his executive Chef Ismael Luque. The largest F&B and Hospitality operators as well as Importers, distributors and local authorities have attended this encounter.