CLOSING OF UAE TRIP WITH A BUSINESS SEMINAR
On the 20th Feb. The last day of the Gulfood exhibition and taking advantage of the presence of Provacuno in the country, the beef association celebrated a business seminar hosted by Dafza (Dubai Airport Freezone) and the Halal Trade and Marketing Center. During this encounter, Provacuno had the chance to introduce the European campaign and the properties and benefits of the European beef meet. Also, local authorities shared the benefits of operating from a local entity to develop the UAE market by having access to warehousing, local dispatching and direct access to the sales channels among other advantages.
After this briefing and introductions, all the attendants including some of the largest meat importers and distributors had the chance to network and exchange business contacts to continue enhancing the relationship after this trading show.
Some other attendants were the local authorities from Dafza, the Economic and Commercial Office of Spain in the UAE, the Halal Trade and Marketing Center, meat exporters from Spain and local buyers from Wholesale, Modern Trade and Hospitality channels.
This event has been crucial to maintain the awareness on the European origin as an alternative and premium source for the UAE needs.