Great success of the online activities carried out to promote the European Beef in Saudi Arabia
After the success of the first online activities carried out in June for the market of Hong Kong, Provacuno – the Spanish Beef Organization – has organized another webinar and b2b event, this time, for Saudi Arabia.
This way, the Interprofessional is continuing the promotion of the European beef around the world, adapting its activities to our new reality and giving visibility to the EU products, quality and security.
The first activity carried out was webinar on which, Mr. Jose Ramón Godoy – Director of the International Department of Provacuno, – introduced the main features of the European beef to the key players in the sector, such as importers, distributors and professionals of the food industry.
Besides, the 2 days after the webinar, Mr. Godoy held several meetings with beef importers through a virtual platform. By doing so, Provacuno had the chance to talk to some of the key importers of the country, which are considered indispensable to position the European beef in the Saudi market and to raise awareness about the quality and distinctive features of our products.
These online activities are part of the three years’ campaign “What a Wonderful European Beef!”, aimed at raising the European beef exports to the Kingdom and increase the presence of the European beef worldwide.