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Categorie: Campaign

European beef and Michelin-starred chefs from Spain transform UAE's culinary landscape

European beef and Michelin-starred chefs from Spain transform UAE’s culinary landscape

Provacuno is on a mission to revolutionize the culinary landscape of the UAE. With an unwavering focus on elevating Emirati gastronomy, Provacuno aims to introduce the Emirates to the exquisite flavours and quality of European beef from Spain. This initiative aims to enrich local dishes, infusing them with a touch of European sophistication, all while fostering a deep appreciation for the unparalleled taste and quality that European beef from Spain brings to the table.

EU Beef from Spain Festival

European beef takes centre stage at exclusive ‘EU Beef from Spain Festival’ in Danang, Vietnam

Beef buyers and HORECA representatives from Danang were treated to an informative and delicious experience at the Showroom Festival on 16th November. Organised by the Agro-Food Interprofessional Organisation of the Spanish Beef Industry (Provacuno) as part of the European promotional programme ‘What Wonderful European Beef 2.0!’, the event provided a platform to explore the superior qualities and benefits of European beef from Spain.

The challenges of access to the Japanese beef market lead PROVACUNO to organize a trip so that Japanese importers can learn about the European product

Japan’s beef market access challenges: appeals and lessons from the Japanese importers on the study trip celebrated last June 

PROVACUNO, the Spanish beef inter-professional association, hosted for the third consecutive year a study trip to take top Japanese importers to European factories and farms in Spain as part of its “Wonderful Beef 2.0 Campaign. Participating Japanese importers toured Spain’s rich landscape and visited many key facilities while exchanging views on the relationship between the Japanese beef market and imports of European Beef from Spain.