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End of the reverse trade mission from Japan

The invited importers return to Japan delighted to have known the rigorous quality of the production system of the European beef industry, at the same time they enjoyed Spanish culture, landscapes and our gastronomy.

In the framework of the second year of the program “What Wonderful European Beef 2.0” campaign, launched by Provacuno with the support of the European Union, 6 beef importers from Japan were invited to come to Spain from the 22nd to the 26th May to understand the European beef industry and why our products are unique.

While in our country, the guests from UAE visited 1 farm, 2 slaughterhouses, 3 cutting plants and Mercamadrid, which is the biggest meat wholesaler market of Spain. During this week, they had the chance to know first-hand all the features of the European production model, and they verified why it is among the toughest in the world.

Apart from that, they were also informed about key issues for the European beef sector such as food security, animal welfare, traceability and sustainability, which are nowadays priorities for the industry.

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