PROVACUNO is developing a 3 year project for the promotion of European beef, with the aim of positioning our beef in the export market as a product of the highest quality, guarantees, reliability and safety, as well as to showcase the wide range of beef products and processed beef products, both in consolidated and emerging markets.
This plan includes promotional activities in countries such as Hong Kong, Vietnam, Saudi Arabia, United Arab Emirates, together with activities to strengthen the position of our beef under the slogan, ‘‘What a wonderful beef!’’.
DIFFERENTIAL VALUES OF OUR BEEF.
Traceability enables the final consumer to obtain all the information about the acquired product through labelling.
The production of our beef is distinctive because of its sustainable production model, the type of young animals consumed, the variety of cuts depending on the age at the time of slaughter and the variety of breeds and distinctive quality seals.