After the slowdown in the on-site activities caused by the COVID-19 outbreak, we are back in business!
The first on-site activity after the pandemic will be an inbound promotion mission with a group of 6 meat importers from the KSA. This way, between the 31st October and the 4th November, the guests will visit several beef factories, slaughterhouses and feedlots throughout the Spanish geography, where they will see first-hand the importance of issues such as the sustainability, animal welfare and sanitary control, which makes the European Production Model one of the world’s most strict food control and, in the end, make the European Beef unique, for both its quality and security.
This activity, which is part of the “What Wonderful European Beef 2.0” campaign, is aimed at promoting the European Beef in the KSA, with the objective of increasing the EU beef exports to the country. This trade mission is the first activity of a wide range of promotional actions planned for the KSA during the upcoming 3 years, which include fairs, showrooms, masterclass… and much more.