In April, PROVACUNO – the Agro-food Inter-professional Organization of the Spanish Beef Industry- launched the its new campaign to promote the European Beef in Third countries called “What Wonderful European Beef 2.0!”. The programme, which is co-financed by the European Union funds, is a continuation of the promotion activity carried out by the Inter-professional in the last years and will be in operation for 3 years up to 2024.
One of the main innovations brought by the new programme is the beginning of the promotional activity in Japan, which complements the work achieved in other countries in previous years such as Saudi Arabia, the UAE and Vietnam.
The main objective of the programme is to provide information which will help to place value on our beef and the virtues of the European Production Model in both Asia and the Middle East. With the final aim of improving the perception of our products in the target countries, increasing the beef exports in the region and, thus, consolidating the promotion and information work undertaken in previous years.
New differentiating elements have been introduced in order to give full coverage to the campaign, with a new image and full renewed website and social networks.
“The value on our beef and the virtues of the European Production Model in both Asia and the Middle East“