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Presentation of the video of the WWB 2 campaign

PROVACUNO has just launched the new video of the What wonderful European beef 2.0! campaign.

With this video, the Inter-professional seeks to highlight the qualities that make our beef unique in the target markets of the programme: Japan, UAE, Saudi Arabia and Vietnam. This way, issues such as animal welfare, sustainability, food security and traceability are given visibility in order to put value on the quality of our products, with the final aim of increasing the beef imports of the four target countries.

The video, which has been recorded in English, has been subtitled in the other three languages of the programme: Arabic, Vietnamese and Japanese and is available on the YouTube channel.

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