Press Releases – Wonderful Beef

Wonderful Beef

Online Masterclass successfully celebrated

The Spanish beef association (Provacuno) continues with its promotional campaign of the European Beef around the world. This time, the target audience were the future chefs, that is, young students who are preparing themselves in prestigious culinary schools.


Due to the current mobility restrictions that we are passing through in these days, the format of the master classes were carried out in live streaming from Spain to the following schools:


  • PCCA – Culinary Arts – Jeddah (Saudy Arabia)
  • The Food and Wine Academy School of Hotel and Tourism Management (Hong Kong)
  • A Au Vagu Corp (Vietnam)



From Spain, the Michelin starred Chef Javier Aranda (1 Michelin star) conducted the masterclass from its Restaurant “Gaitan” where prepared some recipes with the best European beef. Moreover, he also provided some tips to get the most out this wonderful beef in their cuisines.

Virtual European Beef Fair exclusive for Vietnam

The Spanish beef association (PROVACUNO) organizes next November 24th a virtual trade show for all Vietnamese companies interested in European Beef


The world is changing so does international relations. Due to the impossibility of organizing massive face to face events such as international trade shows, PROVACUNO has decided to organize a virtual edition exclusively for European beef sector and companies from Vietnam. The event will start on November 24th and will last 3 days. During these three days (24th,25th and 26th) Vietnamese companies may freely enter to the virtual trade show (between 14pm-20pm) and interact with Spanish/European beef professionals.


The event aims to strengthen business relationships between beef sector of Spain/Europe and Vietnam. To achieve it, there will be crew of professionals willing to assist all the attenders. Moreover visitor may watch useful keynote presentations on demand or video recipes by Michelin starred chefs among others.


For those Emiratis companies interested in participate, they may register in the following website The best part is that this event is free of charge and virtual so anyone can experience it all from anywhere – people do not even have to leave their home or office.

Virtual European Beef Fair exclusive for the UAE

The Spanish beef association (PROVACUNO) organizes next November 9th a virtual trade show for all Emiratis companies interested in European Beef


The world is changing, so are international relations. Due to the impossibility of carrying out massive face to face events such as international trade shows, PROVACUNO has decided to organize a virtual fair exclusively for the European beef sector and companies from the United Arab Emirates. The event will start on November 9th and will last for 3 days. During these three days (9th,10th and 11st) Emiratis companies may freely enter to the virtual trade show (between 11am-17pm) and interact with Spanish/European beef professionals.


The event aims at strengthening business relationships between the beef sector of Spain/Europe and the United Arab Emirates. To achieve it, there will be crew of professionals willing to assist all the attenders. Moreover, visitor may watch useful keynote presentations on demand or video recipes by Michelin starred chefs among others.


Those Emiratis companies interested in participating, they may register in the following website The best part is that this event is free of charge and virtual so anyone can experience it all from anywhere – people do not even have to leave their home or office.



1. PROMOTION DESCRIPTION: (“DO YO LIKE THESE SHIRTS? WOULD YOU LIKE TO WIN ONE??? PARTICIPATE IN THIS CONTEST ) begins on October 27th 2020 at 09:00h (Madrid, Spain UTC+1) and ends on October 30th 2020 at 09:00h (Madrid, Spain UTC+1) (the “Promotion Period”).

The sponsor of this Contest is Wonderful Beef By (“Provacuno”). By participating in the Raffle, each Entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Sponsor, which shall be final and binding in all respects. Sponsor is responsible for the collection, submission or processing of Entries and the overall administration of the Raffle. Entrants should look solely to Sponsor with any questions, comments or problems related to the Raffle. Sponsor may be reached by email at during the Promotion Period.

2. ELIGIBILITY: Open to legal residents of SAUDI ARABIA, UNITED ARAB EMIRATES, VIETNAM AND HONG KONG who are ELIGIBLE (18) MINIMUM AGE. Sponsor, and their respective parents, subsidiaries, affiliates, distributors, retailers, sales representatives, advertising and promotion agencies and each of their respective officers, directors and employees (the “Promotion Entities”), are ineligible to enter the Raffle or win a prize. Household Members and Immediate Family Members of such individuals are also not eligible to enter or win. “Household Members” shall mean those people who share the same residence at least three months a year. “Immediate Family Members” shall mean parents, step-parents, legal guardians, children, step-children, siblings, step-siblings, or spouses. This Raffle is subject to all applicable federal, state and local laws and regulations and is void where prohibited or restricted by law.


Grand Prize: one (1) winner will receive [one (1) t-shirt from Real Madrid or Barça] (approximate retail value: €89,95)

Only one prize (one t-shirt) to only one (1) person will be awarded. Prizes cannot be transferred, redeemed for cash or substituted by winner. Sponsor reserves the right in its sole and absolute discretion to award a substitute prize of equal or greater value if a prize described in these Official Rules is unavailable or cannot be awarded, in whole or in part, for any reason. The value of the prize represents Sponsor’s good faith determination. That determination is final and binding and cannot be appealed. If the actual value of the prize turns out to be less than the stated ARV, the difference will not be awarded in cash. Sponsor makes no representation or warranty concerning the appearance, safety or performance of any prize awarded. Restrictions, conditions, and limitations may apply. Sponsor will not replace any lost or stolen prize items.

This Raffle is open to legal residents of SAUDI ARABIA, UNITED ARAB EMIRATES, VIETNAM AND HONG KONG and Prize will only be awarded and/or delivered to addresses within said locations. Failure to comply with the Official Rules will result in forfeiture of the prize.

4. HOW TO PARTICIPATE: Enter the Raffle during the Promotion Period online by visiting the Raffle publication, which can be found on the Instagram feed.

The following actions must be made:

1. Follow us
2. Like on the Raffle´s Photo
3. Tag a friend Raffle`s Photo

Automated or robotic Entries submitted by individuals or organizations will be disqualified. Internet entry must be made by the Entrant. Any attempt by Entrant to obtain more than the stated number of Entries by using multiple/different email addresses, identities, registrations, logins or any other methods, including, but not limited to, commercial Raffle/Raffle subscription notification and/or entering services, will void Entrant’s Entries and that Entrant may be disqualified. Final eligibility for the award of any prize is subject to eligibility verification as set forth below. All Entries must be posted by the end of the Promotion Period in order to participate. Sponsor’s database clock will be the official timekeeper for this Raffle.

5. WINNER SELECTION: The Winner of the Raffle will be selected in a random drawing from among all eligible Entries received throughout the Promotion Period. The random drawing will be conducted on October 30th 2020 at 10:00h (Madrid, Spain UTC+1) after the Promotion Period by Sponsor or its designated representatives, whose decisions are final. Odds of winning will vary depending on the number of eligible Entries received.

6. WINNER NOTIFICATION: Winner will be notified by (DM) Direct Message provided in the Instagram profile WINNER NOTIFICATION TIMEFRAME after the random drawing. Potential Winner must accept a prize by (DM) Direct Message as directed by Sponsor within WINNER ACCEPTANCE TIMEFRAME of notification. Sponsor is not responsible for any delay notification for any reason, technical difficulties associated therewith, or Winner’s failure to adequately monitor any Profile account.

Any winner notification not responded to may result in prize forfeiture. No substitution or transfer of a prize is permitted except by Sponsor.

7. PRIVACY: Any personal information supplied by you will be subject to the privacy policy of the Sponsor posted at Provacuno ( By entering the Raffle, you grant Sponsor permission to share your personally identifiable information with the other Raffle Entities for the purpose of administration and prize fulfillment

8. LIMITATION OF LIABILITY: Sponsor assumes no responsibility or liability for (a) any incorrect or inaccurate entry information; (b) any unauthorized access to, or theft, destruction or alteration of entries at any point in the operation of this Raffle; (c) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, camera, computers or providers utilized in any aspect of the operation of the Raffle; (d) inaccessibility or unavailability of any network or wireless service, the Internet or website or any combination thereof; (e) suspended or discontinued Internet, wireless or landline phone service; or (f) any injury or damage to participant’s or to any other person’s computer or mobile device which may be related to or resulting from any attempt to participate in the Raffle or download of any materials in the Raffle.

If, for any reason, the Raffle is not capable of running as planned for reasons which may include without limitation, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Raffle, the Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Raffle in whole or in part. In such event, Sponsor shall immediately suspend all drawings and prize awards, and Sponsor reserves the right to award any remaining prizes (up to the total ARV as set forth in these Official Rules) in a manner deemed fair and equitable by Sponsor. Sponsor and Released Parties shall not have any further liability to any participant in connection with the Raffle.


AN EXAMPLE INSTAGRAM STATEMENT OF RELEASE (READ MORE ABOUT A Instagram account may be required to enter. If you don’t already have a Instagram account, visit to create one. It is free to create an account. This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram. You understand that you are providing your information to the Sponsor and not to Instagram. By participating via the Instagram platform, participants are also subject to Instagram’s data policy and terms of use, which can be found at

10. WINNER LIST/OFFICIAL RULES: To obtain a copy of the Winner List or a copy of these Official Rules, send your request along with a stamped, self-addressed envelope to Provacuno
cc: RAFFLE TITLE at SPONSOR’S MAILING ADDRESS. Requests for the names of the winners must be received no later than A WINNER LIST DATE after the Promotion Period has ended. For accessing a Winner List online, visit YOUR RAFFLE URL. The winner list will be posted after winner confirmation is complete.

ADRESS: Avenida Pio XII, Nº 6 – 3ª planta. CP: 28016 Madrid
CIF/NIF: G87305009

Great success of the online activities carried out to promote the European Beef in Saudi Arabia


After the success of the first online activities carried out in June for the market of Hong Kong, Provacuno – the Spanish Beef Organization – has organized another webinar and b2b event, this time, for Saudi Arabia.


This way, the Interprofessional is continuing the promotion of the European beef around the world, adapting its activities to our new reality and giving visibility to the EU products, quality and security.


The first activity carried out was webinar on which, Mr. Jose Ramón Godoy – Director of the International Department of Provacuno, – introduced the main features of the European beef to the key players in the sector, such as importers, distributors and professionals of the food industry.


Besides, the 2 days after the webinar, Mr. Godoy held several meetings with beef importers through a virtual platform. By doing so, Provacuno had the chance to talk to some of the key importers of the country, which are considered indispensable to position the European beef in the Saudi market and to raise awareness about the quality and distinctive features of our products.


These online activities are part of the three years’ campaign What a Wonderful European Beef!”, aimed at raising the European beef exports to the Kingdom and increase the presence of the European beef worldwide.

Callos (Tripe Spanish Style) recipe by Chef Javier Estévez

We had the honor that the Michelin star Chef Javier Estévez from the restaurant “La Tasquería” in Madrid teaches us how to prepare Callos (Tripe Spanish Style) using the best European beef.


Provacuno – Spanish Beef Association shows in Dubai the European Beef origin with Star Michelin Chefs


As part of the program ‘What a Wonderful Beef’ sponsored by the European Union, Provacuno has been organizing and hosting several high profile events in the last years to create awareness about Europe as one of the best origins for the highest quality Beef products.


Backed by the European Union, Provacuno is resuming its international promotion activities after the COVID-19 restrictions, choosing Dubai and the UAE one more time to organize this event with the Michelin Star chefs Juanlu Fernández and Fernando del Cerro. They will be showing the European Gastronomy based in the freshness and authenticity of its products.


The cocktail dinner targeted at media, local distributors and importers among others, will be served at the Dukes Hotel (Royal Hideaway) the Palm, Dubai, next September 9th at 19:30, where the representative of Provacuno, Mr. José Ramón Godoy, will be explaining some of the characteristics and uniqueness of the European beef as its superior nutritional values and highest recognized quality based in the grain and legumes feeding system.


Currently, the beef meat volumes exported from Spain to the UAE in 2019 started to show an important evolution. Until August 2020 and despite the COVID -19 crisis, they have reached 30 tons of the highest quality cuts which shows that the demand is being positively impacted by a better knowledge of the products by the consumers.


Beef cheek ravioli with mashed potatoes recipe

Ingredients (4 people)

For the beef:

  • 1 kg of beef cheeks
  • 1 big onion
  • 4 cloves of garlic
  • 1 carrot
  • 1 celery
  • 1 bay leaf

For the mashed potatoes:

  • 500 gr of baked potatoes
  • 350 gr of butter
  • 100 gr of milk
  • 50 gr of cream
  • Salt



First of all, sear the beef checks and set aside. Then, brown the vegetables along with the aromatic herbs, pour some water and chicken broth and cook it in a pressure cooker for 40 minutes. After that, strain it, set aside the beef and the vegetables, reduce the sauce and thicken it with butter. Place the beef in the pot and cook it for 5 minutes. Allow to cool.


Put the potatoes through a blender, then, add the butter and the milk. Thicken the mixture with extra virgin olive oil.


After that, put some water to boil with a dash of olive oil and salt. Add the ravioli foils and stop the boiling with cold water and ice.



Dry the ravioli foils, add the beef preparation and close the ravioli. Serve it in a plate with a bit sauce.

17 August, 2020

Beef stew

Beef stew recipe

Ingredients (4 people)

  • 600 gr of beef shin
  • 1 onion
  • 2 garlic cloves
  • 1 leek
  • 1 carrot
  • ½ l of red wine
  • 1 tomato
  • 1 spoon of flavour
  • Black pepper
  • 8-10 mushrooms

For the picada:

  • 8 raw almonds
  • 1 garlic clove
  • Saffron
  • Parsley



Season the beef with salt and pepper and fry it until browned. Set aside.


Then add the leek, the garlic, the tomato, the diced carrot, the green pepper finely chopped and a dash of olive oil.


Once the vegetables start to brown, add the beef and black pepper and fry it. Then, add a spoon of flavour, mix it and pour the red wine. Let the alcohol evaporate and cover it with water. Stew it on a low heat.


To prepare the picada, crush the saffron, the garlic, the almonds and the parsley finely chopped, dilute the mixture with water and pour it into the stew. Let the meat cook until softened.


In a different frying pan, sauté the mushrooms with some olive oil. Then, add them to the stew and let it cook for 5 more minutes.



Serve it in a soup plate and garnish the dish with some parsley leaves.

3 August, 2020

Beef liver with onion

Beef liver with onion recipe

Ingredients (4 people)

  • 1 kg of beef liver
  • 3 big onions
  • 1 clove of garlic
  • White wine
  • 3 bay leaves
  • Oregano
  • Black pepper
  • Salt
  • Extra Virgin Olive Oil



First, cut the onions into thin strips and chop the garlic. Fry them in a frying pan with a dash of olive oil. Dice the beef liver and add salt and pepper.


Once the onions are ready, add the beef, the bay leaves and oregano. Leave on a low heat and stir from time to time.


When the beef liver has changed its colour, pour some wine. Doing that will soften the beef, enhancing the dish flavour.


Leave on a low heat for 15-20 minutes until the alcohol has evaporated.



Place the beef liver in a plate along with French fries or baked potatoes and enjoy it!

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