As part of the “What Wonderful European Beef 2” campaign, PROVACUNO held a showroom in Vietnam on March 23rd in streaming format for the Vietnamese professional public.
The event was developed under a hybrid format, a combination of virtual celebration with the presence of the guests. A total of 50 attendees, including importers, distributors, and key agents in the Vietnamese meat sector, were able to see first-hand the characteristics that make our beef a unique quality meat.
After viewing the content of the WWB2 video, the attendees became aware of the characteristics of the European beef sector to enjoy later the live show starred by the Vietnamese Chef Cuong, who used our meats to prepare several tastings.
The result was a complete success among professionals in the Vietnamese sector, fulfilling the main objective of the activity: publicizing the benefits of our wonderful European beef from Spain.