This activity followed a hybrid format as a result of a combination of virtual celebration with the presence of the guests. A total of 50 attendees, including importers, distributors, and key agents in the Japanese meat sector, were able to see at first-hand the characteristics that make our beef a unique with the highest quality.
The attendees became aware of the characteristics of the European beef sector to enjoy later the live show starred by local chefs in charge to use our meats to prepare several tastings.
This way, this activity was aimed at promoting the European Beef in the Japanese market, with the purpose of increasing local agents’ interest and awaraness of European beef from Spain.
